Promotional Items

• Brochures
• Mailers
• Trade Show Booths
• Large Prints for Graphics or Photography
• Photography
• Packaging Design
• Banners
• Stationary: Business Cards, Letterhead, Envelopes
• Signage of All Sorts
• Vehicles Signs and Wrap
• Promotional Items: Pens, Magnets, Koozies, Calculators and more

Planning

Planning an effective marketing strategy takes an incredible amount of time and energy. Coey Tech will help as much as needed. From designing ads to placing them Coey Tech can save you time, money and help your organization reach its goals. As a result, our customers enjoy the added convenience of allowing someone else to handle the details.

President Shera Eitel-Casey has built a network of suppliers in order to guarantee premium quality at reasonable rates. Coey Tech will gladly beat prices offered by competitors.

Design Management:

Design management includes the archival of your business logo in various file types. This allows Coey Tech to take the headache away from ordering new materials with various sized logos and graphics.

Our Project Management Services include delivery of the following products:

Printing Promotional Materials Web Design & Hosting

Signs Trade Show Booths Graphics & Graphic Design

Design Process

The design process starts with sitting down with our clients and reviewing project goals. Coey Tech identifies meeting the client's needs as the goal. This could be an increase in sales, employee motivation, public relations or maybe an organization that wants to utilize the Internet.

Trade Show Booth Design

When goals have been identified, Coey Tech will properly inquire about the your organization, history, marketing strategies, and philosophies. Only after gaining a complete understanding of the project and the organization will Coey Tech create a quote containing the work that will be completed. Goals can be as simple as a post card mailer or a complete corporate identity change. After the customer agrees to the quote, Coey Tech creates a time line for completion. As work progresses the customer is included in various stages to assure the work being completed is in agreement with the organization's needs. Our commitment is to assure each customer is satisfied with the work Coey Tech provides based on the quotes and contracts agrred upon.

Coey Tech's services include wide format printing available on various media for: Event sponsor advertising banners (3year outdoor life) Trade Show Displays Counter top Displays POP Displays Indoor/Outdoor Signs Scientific Posters Medical Posters/Presentations Fine Art Posters/Canvas Indoor/Outdoor Banners Window Signs Collages Court Room Presentations Photo Enlargements Novelty Gift Ideas Murals Vehicle Signs The PG high volume production machine prints up to 62 inches wide and as long as needed. Wide range of medias available. Call for pricing.

Small Business Marketing

Small businesses can take advantage of the same marketing strategies as large firms for a fraction of the cost! The first step is to create a professional identification system that becomes the foundation for all advertising and promotion. The second step is to create an annual plan strategically placing ads when they can be most effective and to build public awareness of products and services. Each organization creates a different set of circumstances but the basic strategies remain the same. Contact Coey Tech and we can discuss your history of advertising and how we can help.

Checklist for a Good Advertising Strategy

The following tips are from: toolkit.cch.com

1. Make sure your ads are "on strategy" with your business positioning. A good positioning strategy ensures identification of the correct target audience for your advertising, along with a listing of meaningful features and benefits. It can provide reasons why the product is superior and unique, along with an advertising "personality."
   
2. Communicate a simple, single message. People have trouble remembering someone's name, let alone a complicated ad message. Use the "KISS" principle for ad messages: "Keep It Simple, Simon." For print ads, the simpler the headline, the better. And every other ad element should support the headline message, whether that message is "price," "selection," "quality," or any other single-minded concept.
   
3. Stick with a likable style. Ads have personality and style. Find a likable style and personality and stay with it for at least a year or more of ads. Changing ad styles and personality too often will confuse potential buyers. It also fights against memorability.
   
4. Be credible. If you say your quality or value is the "best" and it is clearly not, advertising will speed your demise, not increase your business. Identifying and denigrating the competition should also be avoided. It is potentially confusing and distracting and may backfire on you by making buyers more loyal to competitive products, not less.
   
5. Ask for the sale. Invite buyers to come to your store, send for more information, or call for information and orders in the ad. Provide easily visible information in the ad for potential customers to buy: location, telephone number, store hours, charge cards accepted, etc.
   
6. Make sure the ad is competitive. Do your homework. Examine competitive ads in the media that you are planning to advertise in. Make sure your ad stands out from competitive ads. You can use personal judgment, ad test exposures to a small group of target buyers (i.e., qualitative research), or more expensive, sophisticated quantitative test methods. Compare ads for uniqueness, memorability, credibility, and incentive to purchase.
   
7. Make sure the ad looks professional. If you have the time and talent, computer graphics and desktop publishing software can provide professional-looking templates to create good-looking print ads. Consider obtaining writing, artistic, and graphics help from local agencies or art studios who have experienced professionals on staff, with expensive and creative computer software in-house. They may save you time and money in the long run, with better results. Electronic ads (e.g., TV, radio, Internet) and outdoor ads are best left to professionals to write, produce, and buy for a fee or percentage of media dollars spent (i.e., generally 15 percent of gross media spending).
   
8. Be truthful. Whatever advertising medium you select, make sure your message is ethical and truthful. There are stringent laws regarding deceptive practices and false advertising.

Positioning Strategy Checklist

1. What products or services do you offer?
   
2. Who are your target buyers or end users?
   
3. Where will products or services be delivered or performed?
   
4. Who are your direct competitors?
   
5. What unique attributes of the products or services that you offer distinguish your business from those of your competitors?
   
6. Are prices set by reference to what your competitors are doing and, if so, are they higher, lower or the same?
   
7. What are your business's "personality traits"?